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Man's 'Viagra' missile lands him in trouble

A man who drove a fake rocket with the words "Viva Viagra" on it through
New York has been told to stop.

A federal judge in Manhattan ruled Wednesday that Arye Sachs' antics
infringe on a trademark held by Pfizer Inc. It makes the impotence drug
Viagra.

Sachs was ordered to stop displaying anything with Viagra logos.

Sachs towed the 25ft-long (7.5m long) rocket last month to various spots
in Manhattan, including Pfizer's headquarters.

Sachs' phone rang unanswered Wednesday evening. Pfizer lawyers didn't
immediately return telephone calls.

The judge said Sachs' use of the slogan could make people think his
missile was a Pfizer-approved ad. The court also said he might "harm
Pfizer's reputation" with a plan to invoke Viagra while distributing politically
themed condoms.

Arye Sachs, 48, said no one would be deterred from buying the blue pills
because of he what he did, The New York Post reported Wednesday. He
says he knows because he's a "customer."

Sachs, an Israeli-born aircraft collector and mobile-billboard entrepreneur,
hauled the missile on a trailer hitched to his car.

To explain why he did it, Sachs said during a court hearing Tuesday:
"Once in a while you want to have fun, and that's what it's all about: fun."

http://www.metro.co.uk/news/world/a...in_trouble&in_article_id=348304&in_page_id=64
 
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